Cobalt Data · B2B SaaS
Category and alternative pages now win the vendor shortlist
A data platform with strong analyst coverage but weak answer coverage rebuilt its entity strategy and alternative pages to own the shortlist conversation.
38%of pipeline sources AI-informed
3.4xcitations on alternative prompts
92visibility score across models
Competitors with weaker products were being recommended by name in "best platform" and "alternative to" answers.
- Defined one canonical entity description and used it across site, docs, profiles and PR.
- Built honest alternative and migration pages with pricing transparency.
- Shipped statistically citable benchmark data that analysts and models could quote.
Outcome
What changed after ninety days
Every figure below is pulled from the same prompt panel and analytics setup used at baseline, so the comparison is like for like.
- Named in the majority of tracked category prompts
- Self-serve trials attributed to AI research grew quarter over quarter
- Docs and changelog content began appearing as cited sources
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